About us

Software and artificial intelligence are rapidly transforming the development of next-generation vehicles. Applied Intuition’s software solutions help automakers, Tier 1 suppliers, and companies across the trucking, construction, and agriculture industries navigate this transition and bring software-defined vehicles to market safely.

Our mission

Applied Intuition’s mission is to accelerate the world’s adoption of safe and intelligent machines. If we do our work correctly, we will save lives. Our mission applies to the automotive industry, but it is much broader than that. Everything that moves—from trucks to construction equipment and military vehicles—will move autonomously one day.
1.35 million
people are killed in motor vehicle crashes globally every year1—43,000 in the U.S.2
Up to 94%
of fatal motor vehicle-related crashes in the U.S. could be prevented by autonomous vehicles.3
of vehicles sold globally in 2030 will have advanced driver-assistance or autonomous driving capabilities.4
4 terabytes
is the amount of sensor data an autonomous vehicle collects during one hour of driving.5
150 million
lines of code and over 150 ECUs can be found in one premium car, up from 100 million lines of code and 100 ECUs ten years ago.6
$462 billion
will be the size of the automotive software and electronics market in 2030, up from $257 billion in 2019.7

Growing our global presence

Applied Intuition is headquartered in Silicon Valley with offices in Ann Arbor and Detroit, MI, Washington, D.C., Munich, Stockholm, Seoul, and Tokyo.
Tokyo (Japan)
Seoul (South Korea)
Stockholm (Sweden)
Munich (Germany)
Washington, D.C.
Detroit, MI
Ann Arbor, MI
Mountain View, CA HQ

Company fundraising history

Joined by senior experts

Automotive advisory board

Rick Wagoner

Former Chair & CEO of General Motors

Dieter Zetsche

Former Chairman of the Board of Management of Daimler AG; Former Head of Mercedes-Benz

Defense advisory board

General Raymond Thomas III

Former Commander of U.S. Special Operations Command (USSOCOM)

General Stephen Wilson

Former Vice Chief of Staff of the U.S. Air Force

Dr. Bruce Jette

Former Assistant Secretary of the Army for Acquisition, Logistics, and Technology (ASA(ALT))

James "Hondo" Geurts

Former Assistant Secretary of the Navy for Research, Development, and Acquisition

Stephen Rodriguez

Founding Partner of One Defense; Senior Advisor to the Atlantic Council

Preston Dunlap

Former Chief Technology Officer and Chief Architect of the U.S. Space Force and Air Force