Applied Intuition’s New Brand Identity: A More Intuitive Customer Experience

February 27, 2024

If you think the Applied Intuition website looks a little different today, that’s because it is. We are excited to present a new, more intuitive brand to our customers. This change is not just about adopting a new visual identity; it is strategic as well. The new Applied Intuition brand is an affirmation of our customer centricity. It provides a simpler, more intuitive experience to help advance our mission of accelerating the world’s adoption of safe and intelligent machines.

Why We Rebranded

Growing our customer base

Applied Intuition has grown exponentially beyond its Silicon Valley roots, securing its place as a leading vehicle software supplier working with 18 of the top 20 global automakers. We have continuously expanded our software solutions for advanced driver-assistance systems (ADAS) and automated driving (AD) systems, serving a broad spectrum of industries. Our new brand reflects this diversity and shows our adaptability to different customer needs.

Advancing our mission

Central to our rebranding effort is the reaffirmation of our mission to accelerate the world’s adoption of safe and intelligent machines. This mission enables our customers to shorten development cycles, deliver high-quality systems, and produce modern vehicles with confidence. Our new website communicates and emphasizes this effort through more immersive visuals and clearer messaging.

Renaming our products

Along with our new brand, we have renamed our products to be more descriptive. The new product names underline our commitment to clarity and providing the best possible customer experience, making our products for ADAS and AD development, testing, and validation more seamless and intuitive.

Figure 1: Our new product names and icons

Introducing Our New Brand Identity

Logo: Simplicity and recognizability

At the core of our rebranding effort is a redesigned logo that evokes simplicity and recognizability. The new Applied Intuition logo conveys our unique approach to solving intricate challenges with easy-to-use products.

Figure 2: Our new logo

Colors and fonts: A richer, bolder palette

The revitalization of our brand elements and color palette is a crucial component of our rebranding effort, aiming to communicate our values and vision more effectively. This evolution is not just about changing Applied Intuition’s look but about enhancing how our customers and partners see us.

Our color scheme has evolved to embody the richness and diversity of our solutions. The transition to richer, gem-like tones marks a bold departure from the conventional, reflecting our ambition to stand out in the tech landscape. The use of Applied Intuition Blue, Applied Intuition Navy, and various shades of gray creates a visual narrative that is both striking and coherent. This nuanced palette serves to highlight key aspects of our technology, making our brand both visually appealing and emotionally resonant. The introduction of white metal and titanium textures adds an element of premium sophistication, conveying quality and excellence.

Figure 3: Applied Intuition’s new website

3D animations: Bringing our products to life

Our new visual brand elements are meticulously crafted to reflect the sophistication and capabilities of Applied Intuition’s software solutions. Some changes include:

  • Glass vehicles becoming glass prisms
  • Glass cards appearing more environmental
  • The modular layout involving shadow and light
  • 2D icons becoming 3D animations

We have embraced a design language that features glass vehicles and glass cards, symbolizing the transparency and clarity we bring to the complex vehicle software landscape. Our modular layout and 3D animations bring our products to life, offering a cinematic experience that captures the essence of our cutting-edge solutions. The introduction of shadow and light underscores the depth and dimension of Applied Intuition’s technology.

Figure 4: The new Applied Intuition Defense website

What This Means for Our Customers

Applied Intuition’s new brand is more than a new chapter; it’s a bold stride into a future where technology and innovation converge to redefine the vehicle software landscape. We look forward to serving our customers even better by empowering them to produce modern vehicles with confidence. We invite you to visit our website and explore its new features.