Privacy policy

Last updated: June 6, 2022


Applied Intuition, Inc. (“Applied Intuition,” “we,” “us,” or “our”) has prepared this Privacy Policy to explain (1) what personal information we collect through our website and our software platform (collectively, the “Service”) as well as in connection with events and conferences that we operate, (2) how we use and share that information, and (3) your choices concerning our privacy and information practices.

Before using the Service or submitting any personal information to Applied Intuition, please review this Privacy Policy carefully and contact us if you have any questions.

Applied Intuition is the controller for the practices described in this Privacy Policy. Please note that if you use or interact with the Service as an authorized user of a Applied Intuition customer (most likely your employer), then the Applied Intuition customer who has provided you with access to the Service will be responsible - i.e. the controller, for any personal information you provide to us through the Service. In that case, we will only process such personal information on the instructions of that Applied Intuition customer and do not determine and for which purposes the information will be processed. Please contact the relevant Applied Intuition customer if you have any questions on the processing of your personal information and any rights you may have.

1. Personal Information Collection

Personal Information We Collect From You:

  • Contact details: including name, mailing address, e-mail address and phone number;
  • Information you provide in your CV or on an application form: including your education, professional and training history, and details of any other relevant skills, such as language capability;
  • Any other information you choose to share with Applied Intuition, including in your CV or cover letter;
  • As appropriate, copies of certificates, diplomas or other documentation verifying the information you provide to us;
  • Correspondence and other communications, when we communicate with you via a contact form on our website, email, phone or other means;
  • Information captured as part of the application process, including interview notes and internal communications; and
  • Right to work information: information required to confirm your right to work in the country in which you will be employed, including as appropriate your nationality, national identity number and passport details.

Personal Information We Collect Automatically: When you use the Service, we may automatically log the following information:

  • Device Information: The manufacturer and model, operating system, browser type, IP address, and unique identifiers of the device you use to access the Service. The information we collect may vary based on your device type and settings.
  • Usage Information: Information about how you use our Service, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities. For example, we use Google Analytics, a web analytics service provided by Google LLC (“Google”) to help collect and analyze Usage Information. For more information on how Google uses this information, click here.
  • Location Information: We may derive a rough estimate of your location from your IP address when you visit our website or use the Service.
  • Email Open/Click Information: We may collect information about the date and time you open or click links in emails we send.

We use the following technologies to collect personal information by automated means:

  • Cookies, which are text files stored on your device to uniquely identify your browser or to store information or settings in the browser to help you navigate between pages efficiently, remember your preferences, enable functionality, help us understand user activity and patterns, and facilitate online advertising. In all cases in which we use cookies, we will not collect Personal Data except with your permission. We recommend that you leave cookies turned on because they allow you to take advantage of some of the Service features.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

Please see our Cookie Policy for more information on what cookies (and other similar technologies) are and how we use them.

2. Personal Information Use

We use your personal information for the following purposes:

Service Delivery, including to provide, operate, maintain, and secure the Service;

Communicating with You, including to:

  • Send you updates about administrative matters such as changes to our terms or policies; and
  • Provide customer support, and respond to your requests, questions and feedback.

Service Improvement, including to:

  • Improve the Service and create new features;
  • Personalize your experience; and
  • Create and derive de-identified or aggregated statistics and insights.

Marketing and Advertising, including:

  • To send you marketing communications, including notifying you of special promotions, offers and events via email and other means.

Compliance and Protection, including to:

  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
  • Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
  • Audit our compliance with legal and contractual requirements and internal policies; and
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

3. Lawful Basis of Processing

Under the laws of certain countries, including the UK and countries in the European Economic Area (“EEA”), we are required to have a lawful reason or justification to be able to process your personal information (this is also called a “lawful basis”). For the processing of your personal information under this Privacy Policy, we generally rely on our “Legitimate Interests” as the lawful basis for processing (this simply means processing your personal information is necessary for our commercial interests, your interests or the interests of a third party and we have carried out an assessment to ensure this is not unfair to you). However, where we send you direct marketing communications or process your personal information through the use of cookies (or similar technologies) as described above, where required under the relevant laws in your country, we rely on your “Consent” as the lawful basis for processing such personal information. We will also rely on our “Legal Obligation” as the lawful basis for processing where any laws that apply to us require that we process your personal information.

4. Personal Information Sharing

Our Sharing: We do not sell, rent, license, or lease your personal information to third parties. However, we may share personal information with:

  • Service Providers, including hosting services, email services, advertising and marketing services, payment processors, customer support services, and analytics services. We take commercially reasonable steps to ensure our service providers adhere to the security standards we apply to your personal information.
  • Professional Advisors, such as lawyers and accountants, where doing so is necessary to facilitate the services they render to us.
  • Business Transaction Recipients, such as counterparties and others assisting with a merger, acquisition, financing, reorganization, bankruptcy, receivership, dissolution, asset sale, or similar transaction, and with successors or affiliates as part of or following that transaction.
  • Government Authorities, where required to do so for the Compliance and Protection purposes described above.
  • Affiliates: We may share personal information with our current and future affiliates, meaning an entity that controls, is controlled by, or is under common control with Applied Intuition. Our affiliates may use the personal information we share in a manner consistent with this Privacy Policy

5. Job Applicants

If you are applying for a job with Applied Intuition, please see the relevant Applicant Privacy Notice provided on the job applications page for more information on how we process your personal information for recruitment purposes and your rights.

6. International Transfers of Personal Information

Applied Intuition is an international company with offices in the United States, Canada, Germany, Japan, and Korea. In connection with our data processing activities, we may transfer your personal information to our affiliates or service providers in the United States, Canada, Germany, Japan, and Korea. We collect information from individuals globally and may transfer, process and store your information outside of your country of residence, to wherever we or our third-party service providers operate for the purpose of providing you the Services or as otherwise set forth in the Privacy Policy. Whenever we transfer your information, we take reasonable steps to protect it.  

In some cases, your personal information may be transferred to countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share information of customers in the European Economic Area (EEA), the UK, or Switzerland, where a safeguard is required under law for the transfer of such personal information, we make use of the European Commission-approved standard contractual data protection clauses (for EEA and Switzerland transfers) and the UK government approved international data transfer agreement/addendum (for UK transfers). Please contact us for further information on the safeguards in place.

7. Retention of Personal Information

We generally retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. This will generally be for the duration of time you interact with us, however, there may be situations where we retain your personal information for a longer or shorter period. When determining the relevant retention periods for your personal information, we take into account the following factors:

  • Any permissions you give us with regards to your personal information;
  • Our contractual obligations and rights in relation to the personal information involved;
  • Our legal obligation(s) under relevant laws to retain data for a certain period of time;
  • Our legitimate business and commercial interests;
  • Whether retention is advisable in light of our legal position (such as with regard to applicable statute of limitations, investigations, litigation, and other potential and actual disputes); and
  • Any guidelines issued by relevant data protection authorities.

8. Notices to California Residents

Where provided for by law and subject to any applicable exceptions, California residents may have the following rights:

  • Know. You can request to know the categories of personal information that Applied Intuition has collected about you, the business purpose for collecting your personal information, the categories of sources from which the personal information was collected, whether Applied Intuition has disclosed your personal information for business purposes, the categories of personal information so disclosed, and the categories of third parties to whom we have disclosed your personal information (we provide this information in the Personal Information Collection, Use, and Sharing sections above);
  • Access. You can request access to the specific pieces of personal information that Applied Intuition has collected about you;
  • Delete. You can request that we delete the personal information we collected from you; and
  • Opt out. You can instruct businesses that sell your personal information to stop doing so – Applied Intuition, however, does not sell personal information.

If you would like to exercise any of these rights, or want an alternative form of this Privacy Policy, please contact us. After we receive your request, we may request additional information from you to verify your identity. Your authorized agent may submit requests in the same manner, although we may require the agent to present signed written permission to act on your behalf, and you may also be required to independently verify your identity with us and confirm that you authorized the agent to submit the request. We will not treat you differently for exercising your rights.

Third Party Marketing: If you are a California resident and wish to opt out of sharing your personal information with third parties for their direct marketing purposes, please email Applied Intuition at and clearly state your request, including your name, mailing address, email address, and phone number. Please see the “Your Choices” section of this Privacy Policy for additional information.

9. Rights of UK and EEA Residents

Your Rights. If you are a UK, EU or EEA resident, under data protection laws (and in certain circumstances) you have specific rights in relation to your personal information. You have the right to:

Right to Object: You may ask us at any time to stop processing your personal information, and we will do so: (a) If we are relying on a legitimate interest to process your personal information -- unless we demonstrate compelling legitimate grounds for the processing or we need to process your data in order to establish, exercise, or defend legal claims; or (b) If we are processing your personal information for direct marketing. We may keep minimum information about you in a suppression list in order to ensure your choices are respected in the future and to comply with data protection laws (such processing is necessary for our and your legitimate interest in pursuing the purposes described above).

You also have the following rights:

  • Right of access: If you ask us, we will confirm whether we are processing your personal information and, if so, provide you with access to that personal information and a copy of that personal information, along with certain other details similar to what is provided in this Privacy Policy.
  • Right to rectification: If your personal information is inaccurate or incomplete, you are entitled to ask that we correct or complete it.
  • Right to erasure: You may ask us to delete or remove your personal information where there is no good reason for us to continue to process it or where you have successfully exercised your right to object to our processing of your personal information.
  • Right to restrict processing: You may ask us to restrict or ‘block’ the processing of your personal information in certain circumstances, such as where you contest the accuracy of the data or object to us processing it.
  • Right to data portability: You have the right to obtain your personal information from us that you consented to give us or that was provided to us as necessary in connection with our contract with you, and that is processed by automated means. We will give you your personal information in a structured, commonly used and machine-readable format which you may reuse elsewhere. You also have the right to have us transfer this data to another party of your choosing.
  • Rights in relation to automated decision-making: You have the right to be free from decisions based solely on automated processing of your personal information (including profiling) which produce a legal effect or a similarly significant effect on you, unless this is necessary in relation to a contract between you and us or you provide your explicit consent to this use.
  • Right to withdraw consent: If we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect any processing of your data before we received notice that you wished to withdraw consent.
  • Right to lodge a complaint with the data protection authority: If you have a concern about our privacy practices, including the way we handled your personal information, you can report it to the data protection authority that is authorized to hear those concerns (in the UK, the Information Commissioner’s Office (ICO), who can be contacted at, and in other EEA countries the data protection authority of the country in which you are located).

Please see the "Contact Us" section below for information on how to exercise your rights.

10. Children

Our Service is not directed to children who are under the age of 16. Applied Intuition does not knowingly collect personal information from children under the age of 16. If we learn that we have collected personal information from a child under the age of 16 without the consent of the child’s parent or guardian as required by law, we will delete that information.

11. Links to Other Websites

The Service may contain links to other websites not operated or controlled by Applied Intuition, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

12. Security

Keeping your data secure is important. Applied Intuition follows current industry standards to protect your personal information. We take reasonable steps to protect the personal information provided to the Service from loss, misuse, unauthorized access, disclosure, alteration, or destruction. No network or email transmission is fully secure or guaranteed to be error free. We cannot guarantee the security of your personal information and you use the Service at your own risk. In particular, email sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing personal information to Applied Intuition. If you have questions about the security of our Service, please contact us at

13. Your Choices

Update or Correct Personal Information: You can contact us and request any updates or corrections needed to keep your personal information accurate, current, and complete.

Opt Out of Marketing Communications: You may opt out of marketing communications by following the unsubscribe instructions in any marketing email we send you. Please note, however, that you may continue to receive communications as described in the Communicating with You section after opting out of marketing communications.

Do Not Track. We currently do not respond to "Do Not Track" or similar signals. Learn more about "Do Not Track" here.

14. Changes to the Privacy Policy

The Service and our business may change from time to time. As a result we may change this Privacy Policy at any time. When we do we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use our Service or providing us with personal information after we have posted an updated Privacy Policy, or notified you by other means if applicable, you consent to the revised Privacy Policy and the practices described in it.

15. Contact Us

If you have any questions about our Privacy Policy or information practices, please feel free to contact us at our designated request address, or fill out this contact form.